Advanced Complex Serum — 30 ml

The aura of renewed skin

Three molecular weights of hyaluronic acid, bound by a crosspolymer and paired with Matrixyl® 3000 peptides and a marine polysaccharide for an instant lifting effect. A complete, all-in-one formula for a simplified routine.

Anti-ageingInstant lifting effectPeptidesAnti-spotIntense, intelligent hydrationAll-in-one

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3Molecular weights of HA

1.87^%Complex concentration

8Key actives

FRPharmaceutical laboratory

A proprietary formula, among the highest total HA + crosspolymer concentrations in its category*.
*Based on published ranges for comparable prestige HA serums. Full comparison available on request.

I created AUR Hydra Lab to bring pharmaceutical precision to a new era of luxury skincare.

Dr. Imane Sedki — Founder & Pharmacist

The technology

Powered by AUR-SYN™

Three molecular weights of hyaluronic acid — high, medium and low — recast with a crosspolymer into a single complex. Each weight hydrates at a different level; the crosspolymer binds them into a fine 3D network that holds hydration in place instead of letting it evaporate within hours.

High-molecular-weight HA

Surface

Forms a moisture-locking veil on the surface that limits water loss. Skin looks visibly smoother within days.

Medium-molecular-weight HA

Upper layers

Plumping effect, refined texture and a more even-looking complexion.

Low-molecular-weight HA

Deeper epidermis

Hydrates deeper within the epidermis, for skin that looks visibly firmer and more supple.

Crosspolymer

Structure · 1.87% complex

Above the 0.5–1.5% typical of the market, without the heavy, sticky texture of very high concentrations.

Key actives

Eight actives, one mission

Better skin doesn't need ten steps. Every ingredient has a reason to be in the formula — nothing is added just to be seen.

1.87 %HA + crosspolymer complex

Triple HA complex
Recast for intelligent hydration, at three levels
Hydration
Crosspolymer
A 3D network that holds water, 1.87% total complex
Structure
Matrixyl^® 3000
Patented peptide complex
Peptides
Beta-glucan
Soothing and moisturising
Soothing
Marine polysaccharide
A breathable film that tightens as it dries
Lifting effect
Ceramide NP
Skin barrier repair
Barrier
Niacinamide
Radiance, helps reduce the look of dark spots
Anti-spot
Panthenol
Soothing, barrier comfort
Comfort

Advanced Complex Serum AUR Hydra Lab, 30 ml, posé sur l'eau

The serum

The Advanced Complex Serum

One gesture, one complete formula. The AUR-SYN™ triple-weight hyaluronic acid complex, Matrixyl® 3000 peptides and a marine polysaccharide for skin that looks visibly firmer, plumper and more radiant.

30 mlMade in FranceAll skin types

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First impressions · @misodarioMichelle Sodário, award-winning content creator and AUR Hydra Lab ambassador at Paris Fashion Week, discovers the Advanced Complex Serum.

Paris Fashion Week

Unveiled at Paris Fashion Week

The marine polysaccharide forms a fine, breathable film that tightens as it dries: a visible lifting sensation from the very first application, before the other actives have even had time to work.

Meanwhile, the crosspolymer and Matrixyl® 3000 get on with their slower, structural work.

Week 1Surface hydration, visibly smoother skin.

Weeks 2–3Noticeable plumping, a more even-looking complexion.

Week 4A stronger-feeling skin barrier, visibly firmer skin.

Our manifesto

Precision doesn't need to shout

AUR sits at the intersection of pharmaceutical science and luxury beauty — where a formula is judged by what it does, and a brand by what it doesn't need to say.

Science.Precision.Performance.

Meet the founders

Imane Sedki and Malek Boughattas, founders of AUR Hydra Lab — Imane SedkiMalek Boughattas

Our story

Born of expertise, built to last

AUR Hydra Lab was founded by Imane Sedki, a pharmacist with expertise in hyaluronic acid formulation, together with Malek Boughattas — her brand director and friend of thirteen years, who specialises in packaging on a global scale.

Their partnership sits at the intersection of pharmaceutical science and luxury beauty: a French brand built in Dubai, for the region it was designed to serve first.

“Precision doesn't have to be cold. It can be the most luxurious thing of all.”

Imane Sedki: Founder & Pharmacist
Malek Boughattas: Co-founder & Brand Director

A word from our founder

Why hydration, even with anti-ageing actives?

Anti-ageing actives such as peptides work by signalling the skin to renew itself — but that renewal happens in water. Dehydrated skin cannot efficiently make collagen, absorb actives evenly, or hold on to the results those actives create.

That is why AUR-SYN™ starts with hydration — not as an afterthought, but as the foundation the rest of the formula depends on. Triple-molecular-weight hyaluronic acid keeps water where the skin can use it: on the surface, in the upper layers and deeper within the epidermis, so that everything we add next has a real chance to work.

Imane SedkiDr. Imane Sedki — Founder & Pharmacist, AUR Hydra Lab

The art of gifting

A ritual, presented as it deserves

The Advanced Complex Serum arrives in a handmade, soft-touch gift box with embossed details and silver hot-foil stamping. Designed to be opened slowly, never torn.

Handmade box

A soft-touch finish, embossed without excess branding.

ii.

Silver foil

A molecular constellation in silver foil that catches the light as it opens.

Advanced Complex Serum gift box · 30 ml

iii.

Magnetic closure

The lid lifts on a soft hinge — no resistance, no snap.

iv.

Made to last

The bottle rests in its fitted cavity. A box worth keeping.

The unboxing

A slow reveal, by design

Inside, a molecular constellation pattern catches the light in silver foil before your eye even reaches the serum.

Nothing moves, nothing rattles in transit. The same care as in the formula, extended to the first thirty seconds.

Clinical study

Tested, never assumed

Before we make a claim, we measure it. The Advanced Complex Serum has been evaluated in an independent in-use study, from surface hydration to visible firmness.

100Days

200Participants

22Assessment points

98^%Skin feels hydrated from the very first application

99^%Visible glow from the very first application

95^%Skin looks plumper within two weeks

95^%Skin feels firmer and smoother

Percentage of participants who reported the result. In-use study, 200 participants, 100 days.

Waitlist

Reserve your access

Sign up to be among the first to order the Advanced Complex Serum in January 2027, before sales open to the public. Your priority access will arrive by email on launch day.

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FAQ

Frequently asked questions

Why just one product?

Better skin doesn't need more products. The Advanced Complex Serum was designed to accomplish a single mission, completely. A second product, AUR-EYE™, will launch in spring 2027.

Is it suitable for sensitive skin?

Yes. Formulated without unnecessary irritants and suitable for all skin types, including sensitive skin.

Where do you deliver?

We deliver worldwide, from January 2027.

Where is it made?

Formulated and manufactured in France, in a pharmaceutical-grade laboratory in Paris.

The aura of renewed skin