Launching January 2027 · Early access now open

AUR Hydra Lab

Meet the founders

Imane Sedki, pharmacist, and Malek Boughattas, brand director, share the story behind AUR Hydra Lab, the science of AUR-SYN™ and their vision of luxury skincare.

Imane Sedki

Meet Imane

Malek Boughattas

Meet Malek

Imane Sedki

Why AUR

Imane Sedki

The architecture of the formula

Imane Sedki

Hydrating every layer of the skin

Imane Sedki

The role of the crosspolymer

Imane Sedki

Inside AUR-SYN™

Imane Sedki

5 things about our manifesto · I

Imane Sedki

5 things about our manifesto · II